ENCHANTE

History of Weblogs

Weblogs

Introduction

May 2007

June 2007

July 2007

Advantages

☑ Blogs are easy to create:
Blog hosts offer a variety of templates, it literally takes minutes to have a professional looking site up and running.

☑ Blogs are easy to maintain:
Blog software will automatically move the most recent post to the top, while archiving older posts by date or by topic, so users do not need to move web pages around.

☑ Blogs are search-engine-friendly:
An example of a blog search engine is Technorati.

☑ Most blog hosts are free:
The most well known of them is Blogger.

From an organizational perspective:

☑ Blogs have potential to help the organization develop stronger relationships and brand loyalty with its customers, as they interact with the ‘human face’ of the organization through blogs.

☑ Blogs, in an intranet environment, can be an excellent way of sharing knowledge within the organization.

☑ Blogs can build the profile of the writer, showcasing the organization as having talent and expertise.

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Disadvantages

From an organizational perspective:

☑ Most people may not be able to write down their ideas in a compelling and clear manner.

☑ Very often, the people who have most time to write have least to say, and the people who have most to say don’t have enough time to write it. Thus, the real expertise within the organization lays hidden.

☑ Blogs are easy to start and hard to maintain. Writing coherently is one of the most difficult and time-consuming tasks for a human being to undertake. As a result, many blogs are not updated, thus damaging rather than enhancing the reputation of the organization.

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source:
-http://www.theinternetdigest.net/archive/blog-advantages.html
-http://www.gerrymcgovern.com/nt/2004/nt_2004_08_23_blogging.htm
posted @ 10:00 PM